Ed Hardy clothing was born in January 2005 when the “king of jeans” and fashion designer, Christian Audigier, licensed the rights of Don Ed Hardy's artwork for use in fashion. Don Ed Hardy is widely accepted as "the godfather of the modern tattoo" and is world renown for his sophistication, depth and sense of experimentation. A California native, Don Ed Hardy is recognized for his technical brilliance and mesmerizing imagery. The signature imagery on Ed Hardy fashion items is drawn from Hardy's experience of infusing American, Japanese, Culo, tattoo, surf and hotrod iconography in his paintings and tattoos.

The Ed Hardy following has now become a phenomenon following the frequent spotting of high profile A-list celebrities wearing Ed Hardy gear, from David Beckham to Jamie Foxx, Madonna to Britney Spears.

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